November 4, 2020 – The Essentials Day is focused on Maximizing your Business as a photographer and art directing a high end Lifestyle Advertising Ad Campaign. You will have the opportunity to storyboard aesthetically powerful and emotive photographic images to develop an elite photographic portfolio. You will art direct under the guidance of world famous Celebrity Fashion Advertising Photographer and TV Director & Host Kevin Michael Schmitz.  You will work personally with a professional storyboard artist who will illustrate and storyboard your ad campaign that you will shoot on the next two days.  You will learn proven strategies to maximize profits as a self-employed photographer with your own unique style of work and develop yourself with a strong presence in your niche industry. Our guest panelists will be an Executive Creative Director from an ad agency or Photography Agent Who Represents Top Photographers. This networking opportunity will give you the opportunity to connect with top decision makers and have your portfolio reviewed by an expert. We will be going into detail about the business of photography, marketing, and negotiating usage rights and creative fees, networking, and self-promotion. You will have an in-depth lesson on editing, post-production, retouching, color correction and consultation from a world class retoucher. Most importantly, we will help you strategize, design and implement your marketing campaign to reach key clients in commercial and consumer photography to take your business to the highest level!