October 16, 2019 – The Essentials Day is focused on Maximizing your Business as a photographer and art directing a high end Fashion Editorial and Lifestyle Slice of Life Advertising Campaign.  You will have the opportunity to storyboard aesthetically powerful and emotive photographic images to develop an elite photographic portfolio. You will art direct under the guidance of world famous Celebrity Fashion Advertising Photographer and TV Director & Host Kevin Michael Schmitz. You will learn proven strategies to maximize profits as a self-employed photographer with your own unique style of work and develop yourself with a strong presence in your niche industry. Our guest panelists will be an Executive Creative Director from an ad agency or Photography Agent Who Represents Top Photographers.  This networking opportunity will give you the opportunity to connect with top decision makers and have your portfolio reviewed by an expert. We will be going into detail about the business of photography, marketing, and negotiating usage rights and creative fees, networking, and self-promotion.  You will have an in-depth lesson on editing, post-production, retouching, color correction and consultation from a world-class retoucher.  Most importantly, we will help you strategize, design and implement your marketing campaign to reach key clients in commercial and consumer photography to take your business to the highest level!

October 17, 2019 – Photoshoot Day #1 will include You Commanding a Set and Photographing a Lifestyle Slice of Life Advertising Campaign for 6 Solid Hours with a Completely Hands-On Shooting Experience.  You will photograph World Class Top Models from the Major Agencies in LA & OC.  You will have access to $100,000 of high-end location & studio lighting & photographic equipment that will give you the opportunity to shoot a Lifestyle Advertising Story at the highest level.  Learning all aspects of advanced location lighting and manipulation of natural light, you will create a dynamic lifestyle story that will take your portfolio to the highest level.  You will work with a top Celebrity Fashion Styling Team and world-class Makeup and Hair Stylist with a team of assistants to maximize the look, feel and style of your editorial. This will be the opportunity of a lifetime as you create some of the greatest images of your career and command a set that is equivalent of a $50,000 per day production to create a powerful body of work to market to major brands!

October 18, 2019 – Photoshoot Day #2 will include You Commanding a Set and Photographing for 6 Solid Hours with a Completely Hands-On Shooting Experience.  You will shoot a Fashion Editorial with World Class top Fashion Models from the Top Agencies.   You will have access to $100,000 of high end location & studio lighting and photographic equipment that will give you the opportunity to shoot a fashion editorial at the highest level.  Learning all aspects of light modification, and Manipulation of Natural Light with Giant Scrims and Bounces, you will create  cinematic lifestyle story that will take your portfolio to the highest level.  You will work with a top Celebrity Fashion Styling Team and world class Makeup and Hair Stylist with a team of assistants to maximize the look, feel and style of your editorial. This will be the opportunity of a lifetime as you create some of the greatest images of your career and command a set that is equivalent of a $50,000 per day production. Photographers who attended our workshops are now published in VOGUE, FLAUNT, Marie Claire, ELLE Magazine and The LA Fashion Magazine and are even represented by top photography agents worldwide!