May 20, 2020 – Business Essentials.  The First Day is focused on Maximizing your Business as a photographer and art directing a high end Slice Ad Campaign. Incorporating location lighting and manipulation of natural light, you will have the opportunity to storyboard an aesthetically powerful and emotive photographic images to develop an elite photographic portfolio. You will art direct under the guidance of world famous advertising photographer and TV Director & Host Kevin Michael Schmitz Represented by Jorge Perez Reps. You will learn proven strategies to maximize profits as a self-employed photographer with your own unique style of work and develop yourself with a strong presence in your niche industry. Our guest panelist will be an Executive Creative Director from an ad agency or Photography Agent Who Represents Top Photographers. This networking opportunity will give you the opportunity to have your portfolio reviewed by top expert and learn how to book major editorials and large scale ad campaigns. We will be going into detail about the business of photography, networking, self-promotion, marketing, and negotiating usage rights and creative fees. You will have an in-depth lesson on editing, post-production, retouching, color correction and consultation from a world class retoucher. Most importantly, we will help you strategize, design and implement your marketing campaign to reach key clients in commercial and consumer photography to take your business to the highest level!

May 21, 2020 – Lifestyle Photo Shoot Day.  You will have the opportunity to photograph at a Texas Ranch for 6 Solid Hours Commanding your own large scale photographic advertising production that would typically cost over $50,000 per day! You will Art direct and shoot your own Lifestyle Ad Campaign with Professional Top Agency Represented Models for a completely hands-on experience. Developing a cohesive story under the guidance of a Successful Fashion Advertising Photographer, your images will push the limits of your photographic abilities and give you the opportunity to create valuable and commercially marketable Lifestyle imagery to book Major Ad Campaigns and Magazine Editorials or develop an extremely high end consumer portfolio. You will learn advanced on-location lighting techniques & daylight manipulation to create a beautiful naturally lit advertising Campaign! This extra Shoot Day Provides the opportunity to maximize your workshop experience and develop a strong and cohesive portfolio with the highest levels of production. Photographers who attended our workshops are now published in VOGUE, FLAUNT, Marie Claire, ELLE Magazine and The LA Fashion Magazine and are even represented by top photography agents worldwide!