March 9, 2021 – The Essentials Day is focused on Maximizing your Business as a photographer and art directing a high Lifestyle Slice of Life Advertising Campaign.  You will have the opportunity to storyboard aesthetically powerful and emotive photographic images to develop an elite photographic portfolio. You will art direct under the guidance of world famous Celebrity Fashion Advertising Photographer and TV Director & Host Kevin Michael Schmitz. You will learn proven strategies to maximize profits as a self-employed photographer with your own unique style of work and develop yourself with a strong presence in your niche industry. Our guest panelists will be an Executive Creative Director from an ad agency who hires photographers on $100,000 productions.  This networking opportunity will give you the opportunity to connect with top decision makers and have your portfolio reviewed by an expert. We will be going into detail about the business of photography, marketing, and negotiating usage rights and creative fees, networking, and self-promotion.  You will have an in-depth lesson on editing, post-production, retouching, color correction and consultation from a world-class retoucher.  Most importantly, we will help you strategize, design and implement your marketing campaign to reach key clients in commercial and consumer photography to take your business to the highest level!

March 10, 2021 – Photoshoot Day #1 will include You Commanding a Set and Photographing a Lifestyle Slice of Life Winter Wonderland Advertising Campaign for 6 Solid Hours with a Completely Hands-On Shooting Experience.  You will photograph World Class Top Agency Represented Models and access over $100,000 of high-end location & studio lighting & photographic equipment that will give you the opportunity to shoot a Lifestyle Advertising Story at the highest level.  Learning all aspects of advanced location lighting and manipulation of natural light, you will create a dynamic lifestyle story that will take your portfolio to the highest level.  You will work with a top Celebrity Fashion Styling Team and world-class Makeup and Hair Stylist with a team of assistants to maximize the look, feel and style of your editorial. This will be the opportunity of a lifetime as you create some of the greatest images of your career and command a set that is equivalent of a $60,000 per day production to create a powerful body of work to market to major brands!

March 11, 2021 – Photoshoot Day #2 will include an entirely new production with all ages of models from young adult, child models and even mature models for dynamic family scenarios.  You will be Commanding a Set and Photographing for 6 Solid Hours with a Completely Hands-On Shooting Experience to capture that epic slice of life advertising campaign at the highest level. Learning all aspects of light modification, and Manipulation of Natural Light with Giant Scrims and Bounces, you will create  cinematic lifestyle story that will take your portfolio to the highest level.  You will work with a top Celebrity Fashion Styling Team and world class Makeup and Hair Stylist with a team of assistants to maximize the look, feel and style of your editorial. This will be the opportunity of a lifetime as you create some of the greatest images of your career and command a set that is equivalent of a $60,000 per day production.  Photographers who attended our workshops are now published in VOGUE, FLAUNT, Marie Claire, ELLE Magazine and The LA Fashion Magazine and are even represented by top photography agents worldwide!

March 12, 2021 – Photoshoot Day #3 will be an entire new production with you Commanding a Set and Photographing an entire new cast of top tier agency represented models for 6 Solid Hours with a Completely Hands-On Shooting Experience.  You will be photographing and filming a high end commercial video reel with high end 4K cameras, gimbals, sliders and even drones!!!  You will shoot a Lifestyle Winter Wonderland Ad Campaign with World Class top Agency Represented Models and access to over $100,000 of high end location & studio lighting & photographic equipment at a Log Cabin Mansion Estate in the Boulder Colorado area.  You will have the opportunity to shoot a lifestyle ad campaign at the highest level.  You will work with a top Celebrity Fashion Styling Team and world class Makeup and Hair Stylist with a team of assistants to maximize the look, feel and style of your editorial. This will be the opportunity of a lifetime as you create some of the greatest images of your career and command a set that is equivalent of a $60,000 per day production. Photographers who attended our workshops are now published in VOGUE, FLAUNT, Marie Claire, ELLE Magazine and The LA Fashion Magazine and are even represented by top photography agents worldwide!