The Photography Workshop Series presents an Elite Workshop on Lifestyle Photography in Newport Beach, California on February 25, 26, 27, 28, & March 1, 2025. Directed by Celebrity Lifestyle Advertising Photographer and TV Director & Host Kevin Michael Schmitz, you will will take your career to the highest level over the course of the most spectacular Lifestyle Advertising Photography Workshop in the World. This Elite Experience will be focused on photographing a world class Lifestyle Advertising and Editorial Portfolio with Top Agency Represented Models from the Most Elite Agencies in Los Angeles. We have been published in over 200 Magazine Editorials with 10 Covers! You will learn art direction, posing and executing an evocative and expressive Lifestyle Ad Campaign that you will command a set and photograph for your own portfolio. You will also work with Hollywood Filmmaker & TV Director Kevin Michael Schmitz with an 8K Camera to create a mind blowing Video Production Reel that you can use to promote your video production work along with your photography. You will learn all aspects of branding, marketing & maximizing your photographic business. Learn the secrets of high end lighting & natural light manipulation for shooting major ad campaigns!
February 25, 2025 – The Essentials Day #1 is focused on Maximizing your Business as a photographer and art directing a high Lifestyle Slice of Life Advertising Campaign. We will have an incredible lighting demonstration where you will have an opportunity to photograph a world class top model with strategic lifestyle lighting techniques and posing strategies. You will have the opportunity to art direct aesthetically powerful and emotive photographic images to develop an elite photographic portfolio. You will art direct under the guidance of world famous Celebrity Fashion Advertising Photographer and TV Director & Host Kevin Michael Schmitz. You will learn proven strategies to maximize profits as a self-employed photographer with your own unique style of work and develop yourself with a strong presence in your niche industry. Our guest panelists will be an Executive Creative Director from an ad agency or Photography Agent Who Represents Top Photographers. This networking opportunity will give you the opportunity to connect with top decision makers and have your portfolio reviewed by an expert. We will be going into detail about the business of photography, marketing, and negotiating usage rights and creative fees, networking, and self-promotion. You will have an in-depth lesson on editing, post-production, retouching, color correction and consultation from a world-class retoucher. Most importantly, we will help you strategize, design and implement your marketing campaign to reach key clients in commercial and consumer photography to take your business to the highest level!
February 26, 2025 – Photoshoot Day #2 will include You Commanding a Set and Photographing a Lifestyle Slice of Life Advertising Campaign for 6 Solid Hours with a Completely Hands-On Shooting Experience. You will photograph World Class Top Models from the Major Agencies in LA & OC. You will have access to $100,000 of high-end location & studio lighting & photographic equipment that will give you the opportunity to shoot a Lifestyle Advertising Story at the highest level. Learning all aspects of advanced location lighting and manipulation of natural light, you will create a dynamic lifestyle story that will take your portfolio to the highest level. You will work with a top Celebrity Fashion Styling Team and world-class Makeup and Hair Stylist with a team of assistants to maximize the look, feel and style of your editorial. This will be the opportunity of a lifetime as you create some of the greatest images of your career and command a set that is equivalent of a $60,000 per day production to create a powerful body of work to market to major brands!
February 27, 2025 – Photoshoot Day #3 will include You Commanding a Set and Photographing for 6 Solid Hours with a Completely Hands-On Shooting Experience. You will shoot a Lifestyle Health & Wellness Ad Campaign with World Class top Models from the Top Agencies in LA & OC. You will have access to $100,000 of high end location & studio lighting & photographic equipment that will give you the opportunity to shoot a lifestyle ad campaign at the highest level. Learning all aspects of light modification, and Manipulation of Natural Light with Giant Scrims and Bounces, you will create cinematic lifestyle story that will take your portfolio to the highest level. You will work with a top Celebrity Fashion Styling Team and world class Makeup and Hair Stylist with a team of assistants to maximize the look, feel and style of your editorial. This will be the opportunity of a lifetime as you create some of the greatest images of your career and command a set that is equivalent of a $60,000 per day production. Photographers who attended our workshops are now published in VOGUE, FLAUNT, Marie Claire, ELLE Magazine and The LA Fashion Magazine and are even represented by top photography agents worldwide!
February 28, 2025 – Photoshoot & Filming Day #4 will take it to an ENTIRE NEW LEVEL as each shoot day progressively becomes more over the top throughout the week. ou will shoot a Lifestyle Commercial Campaign with an entire new cast of Top Tier World Class Models from the Top Agencies in LA & OC. You will have access to $100,000 of high end 8K Filming with a Canon R5 Mirrorless SLR. You will be shooting with high end location and studio lighting & photographic equipment that will give you the opportunity to shoot a lifestyle ad campaign at the highest level. Learning all aspects of light modification, and Manipulation of Natural Light with Giant Scrims and Bounces, you will create cinematic lifestyle story that will take your portfolio to the highest level. You will work with a top Celebrity Fashion Styling Team and world class Makeup and Hair Stylist with a team of assistants to maximize the look, feel and style of your editorial. This will be the opportunity of a lifetime as you create some of the greatest images of your career and command a set that is equivalent of a $60,000 per day production. Photographers who attended our workshops are now published in VOGUE, FLAUNT, Marie Claire, ELLE Magazine and The LA Fashion Magazine and are even represented by top photography agents worldwide!
March 1, 2025 – Photoshoot & Filming Day #5 will entail the Culmination of the Most Spectacular Shoot Day Yet of the Newport Beach Production. The 5th Day is Vital to maximizing your experience throughout the week to finish off that 40 Images Cohesive Body of Work that you created throughout the workshop with Iconic Images that will make you stand out over all of the rest! You will be Commanding a Set, Filming a World Class Reel and Photographing for 6 Solid Hours with a Completely Hands-On Shooting Experience. You will shoot a Lifestyle Commercial Campaign with an entire new cast of Top Tier World Class Models from the Top Agencies in LA & OC. You will have access to $100,000 of high end 8K Filming with a Canon R5 Mirrorless SLR. You will be shooting with location and studio lighting & photographic equipment that will give you the opportunity to shoot a lifestyle ad campaign at the highest level. Learning all aspects of light modification, and Manipulation of Natural Light with Giant Scrims and Bounces, you will create cinematic lifestyle story that will take your portfolio to the highest level. You will work with a top Celebrity Fashion Styling Team and world class Makeup and Hair Stylist with a team of assistants to maximize the look, feel and style of your editorial. This will be the opportunity of a lifetime as you create some of the greatest images of your career and command a set that is equivalent of a $60,000 per day production. Photographers who attended our workshops are now published in VOGUE, FLAUNT, Marie Claire, ELLE Magazine and The LA Fashion Magazine and are even represented by top photography agents worldwide!
Business Essentials & Photoshoot
Day 1 & 2-
( DAY 1 & 2 )
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Day 1 You will learn advanced marketing strategies, photographic business tactics, how to make more money and book more clients, and how to art direct and photograph a high-end Lifestyle Campaign!
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Day 2 is a Full Scale Lifestyle Advertising Photographic Campaign Shoot that will create some of the greatest images of your career and command a set that is the equivalent of a $100,000 per day production, allowing you to create a powerful body of work that can be used to market to major brands and clients!:
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Learn to Negotiate usage rights and creative fees
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Create detailed proposals priced correctly to land jobs
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Work directly with top celebrity Fashion Styling Team, and world-class Makeup & Hair Stylists to maximize the look, feel and style of your shoot
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Command a $60k per day production set
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6+ hours of immersive, hands-on shooting experience
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Shoot world-class top models from major agencies worldwide
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Access to a multi-million dollar high-end location
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$100,000 of studio lighting & photographic equipment at your disposal
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Learn all aspects of advanced location lighting and how to manipulate natural light
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Shoot a dynamic lifestyle story to create a world-class portfolio
Photographic Lifestyle Campaign
3 Days-
( ALL 3 DAYS )
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Day 3 you will walk on set and photograph a massive scale lifestyle advertising campaign with Top Models. You will create a whole new and unique set of epic images for your portfolio with a world class location with top models, stylists, wardrobe, and props, etc
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Everything from Day 1 & 2, PLUS:
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We take you to a new, epic location
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6+ solid hours photographing 3-4 different world-class Top Models in a completely different setting
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Shoot a Lifestyle Health & Wellness Ad Campaign
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Learn all aspects of light modification, and manipulation of natural light with giant scrims and bounces
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Create a cinematic slice of life story that will take your portfolio to the highest level
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Photographers who attended our workshops are now published in VOGUE, FLAUNT, Marie Claire, ELLE Magazine and The LA Fashion Magazine, and are even represented by top photography agents worldwide!
Photographic Lifestyle Slice of Life Campaign
4 Days-
( ALL 4 DAYS )
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Day 4 will develop into an even more epic production in the most spectacular photographic advertising campaign of the 4 days with a production level that is on an entire new planet of quality and over the top models, styling and level of awesomeness. These images will give you an opportunity to photograph the greatest images of your lifetime.
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Everything from Day 1 , 2, 3 PLUS:
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Photographing a Campaign that is Purely Slice of Life, Experiential
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6+ solid hours photographing 3-4 different world-class Top Models in a completely different setting
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Shoot a World Class Lifestyle Commercial Film Reel at the highest level
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Learn all aspects of light modification, and manipulation of natural light with giant scrims and bounces
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Create cinematic lifestyle campaign that will take your video reel to the highest level
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Our attendees have filmed top tier broadcast quality video production and published photographic editorials
Photographic Lifestyle Advertising Campaign
5 Days-
( ALL 5 DAYS )
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Day 5 will culminate with the most spectacular photographic advertising campaign of the week with a production level that is on an entire new planet of quality and over the top models, styling and level of awesomeness. These images will give you an opportunity to photograph the greatest images of your lifetime.
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Everything from Day 1 , 2, 3. 4 PLUS:
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Photographing a Campaign that is Purely Slice of Life, Experiential with Top Models that is even more over-the-top
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6+ solid hours photographing 3-4 different world-class Top Models in a completely different setting
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Shoot a World Class Lifestyle Commercial Film Reel at the highest level
-
Learn all aspects of light modification, and manipulation of natural light with giant scrims and bounces
-
Create cinematic lifestyle campaign that will take your video reel to the highest level
-
Our attendees have filmed top tier broadcast quality video production and published photographic editorials